What's hitting the shelves? New beverage launches: from gin to kombucha

By Rachel Arthur

- Last updated on GMT

Pic: getty/master1350
Pic: getty/master1350

Related tags Gin Npd Innovation New product development

From gin fizz to watermelon kombucha, we take a look at some of the latest beverage launches around the globe.

Angel and devil: Tequila duo

tequila cayeya

Tequila Cayéya has announced the expansion of its single-barrel tequila portfolio with the release of two limited-edition tequilas – “El Diablo’s Elixir” and “The Spirit of an Angel.” 

These tequilas are a part of the brand’s Devils vs. Angels themed release, with only 1,200 bottles of each expression available.

Both expressions of this limited-edition release are bottled at 40% ABV in 750 ML bottles, retailing for a suggested price of $150. These tequilas are crafted using single estate agave, deep well water, and traditional masonry brick ovens, ensuring an additive-free, small-batch production process.

Each bottle is a testament to the skill and passion of Zandra Gomez, Tequila Cayéya’s esteemed female master distiller, who personally signs every label with a distinct barrel and batch number and her signature.

“This is the reason we began developing Cayéya nearly five years ago - to have fun and to bring unique single barrel offerings to the category,” said Sam Hirsch, founder of Tequila Cayéya and Piermont Brands. “Whether it’s through the liquid or the packaging, we will always strive to push the envelope with our master distiller Zandra and give fans of the brand something special."  

Watermelon kombucha

momo kombucha watermelon

South London’s MOMO Kombucha has launched a Watermelon Kombucha (RRP £4.50 per 330ml glass bottle) with Natoora.

The unfiltered kombucha blends perfectly with Sentinel Watermelon, resulting in a burst of ‘sweet, fruity flavor perfectly balanced by the classic zingy tones of kombucha’.

The use of the watermelons, sourced from Mantua in Northern Italy, creates ‘what may be the lightest, most refreshing kombucha MOMO has ever made’.

Watermelon Kombucha is the latest in the series with Natoora, an organization committed to revolutionising the supply of fruit and vegetables to shape the future of food for the better.   

New summer launch for Niche

niche

UK brand, Niche Cocktails, has teamed up with Bullards Gin to launch Summer Pudding Gin Fizz. 

Embodying the spirit of the British Summer, the collaborative canned cocktail, Summer Pudding Gin Fizz (8% ABV) is a delicious fusion of fruity sweetness and botanical elegance, with flavors of ripe berries, and delicate hints of vanilla and subtle spices. 

Debuting at the Royal Norfolk Show and now available to retailers and the on-trade nationwide, Summer Pudding Gin Fizz ‘is a vibrant and refreshing ready-to-drink canned cocktail’ that uses Bullards’ Norfolk gin blended with juicy berries.

Rob Breakwell, CEO of Niche Cocktails, said: “We expect this to be particularly popular with consumers looking for canned drinks to enjoy on picnics, days out or whilst watching summer events such as Wimbledon.

Niche Cocktails uses only the finest all-natural and carefully-sourced ingredients across its range of cocktails that includes such favorites as Manuka Honey Whisky Sour, Raspberry Cosmo, Mocha Martini and Pink Grapefruit Gin Fizz.

De La Calle tepache

de la calle

De La Calle – a tepache brand bringing a ‘modern, Mexican twist’ to the US better-for-you soda category – debuts a new look.

The drink caters not only to the large set of consumers looking for healthier beverages, but also to the growing Hispanic consumer base, expected to reach 22% by 2028, and with buying power projected to exceed $2.5 trillion in the next two years.

“We’ve always aimed to honor the rich heritage of Mexican street beverages while providing a healthier alternative,” said Alex Matthews, co-founder and CEO of De La Calle. “Our new brand identity and packaging reflect this mission, making it clear that De La Calle is a modern, healthy option for today’s soda lovers.”

The brand claims eight times less sugar than conventional Mexican sodas and significantly less than mainstream sodas. The tepache is a gut-healthy, craft-fermented beverage with a recommended retail price starting at $2.49 per can.

Since its launch in 2021, De La Calle has expanded to 7,500 stores nationwide, including major

retailers like Target, Walmart, and Whole Foods Market.

Eva Longoria's tequila launches in France

casa del sol

Casa Del Sol, a luxury sipping tequila co-founded by Mexican-American actress, producer, director, and entrepreneur Eva Longoria, is launching in France.

The spirit made its debut as the official spirit partner of Vogue100 and Vogue World Paris, the celebration of French fashion and sports at Place Vendôme, and now distribution is rolling out in Paris and the South of France (including St. Tropez, Aix-en-Provence, Cannes and Nice).

“Our expansion into France has been a goal for quite some time given our ties to the country with our unique Cognac barrel aging,” says Eva Longoria, Co-Founder of Casa Del Sol. “We couldn’t be more excited to bring Casa Del Sol to France and launch this market with an event as iconic as Vogue World Paris.” 

The brand partners with Laurent Martell, the 9th generation of the Martell family, to source the Cognac barrels used for their barrel aging process. Handcrafted with French Limousin Oak, the barrels are renowned for their loose grain which imparts certain characteristics of the oak that soften and enhance the spirit, resulting in Casa Del Sol’s distinct flavor and aromatic profile.

Casa Del Sol is made from hand-selected 100% Blue Weber agave sourced from rich clay soil in the highlands of Jalisco, Mexico. 

Pax cocktail sachets

pax

Pax – a ‘zero guilt, delicious, 0g sugar, no junk cocktail and mocktail’ brand – launches in the US.

The cocktails come in a convenient pre-portioned sachet form: drinkers simply add sparkling water and stir with a spoon to create their cocktail.

The brand debuts with four varieties: pineapple paloma, cranberry cosmo, margarita and Moscow mule.

Limited edition Nescafe Affogato Kit

nescafe affogato

Coffee giant Nescafe is launching a limited-edition Nescafe Affogato Kit in advance of National Ice Cream Day (July 21).

Inspired by TikTok's recent affogato craze with nearly 24K+ videos and 400M+ views, this classic Italian dessert consists of a shot of hot espresso poured over vanilla gelato or ice cream.

The new Nescafe Gold Espresso allows fans to create the dessert in an instant with no machine necessary (make the coffee with Gold Espresso and hot water; scoop out the icecream into the glassware, then pour the coffee over the top and personalize as desired)

"After introducing NESCAFÉ Gold Espresso to the U.S. in April, we knew National Ice Cream Day was the perfect opportunity to further showcase the versatility, quality and convenience of instant espresso," said Jonathan Iams, Director of NESCAFÉ U.S. Brand Marketing. "We know coffee drinkers – particularly the younger generations – love to experiment with flavors and recipes.”

Looking for more beverage NPD?

Lionel Messi launches his functional hydration drink while summer launches are in abundance - more beverage NPD here.

New-beverage-launches-from-tea-innovations-to-rum-NPD

A velvety smooth taste made from responsibly sourced Golden Roasted Arabica Beans, Gold Espresso is available in Blonde and Intense roasts.

Fans can enter for their chance to win this limited-edition kit at www.nescafe.com/affogato​ up to July 22. 

Each Affogato Kit includes one jar of Gold Espresso Intense Coffee (3.5 oz), a coupon to receive a free 14 oz. pint of ice cream, recipe card, two glass coffee mugs and two spoons. 

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