What's next in RTD coffee?
Gen Z consumers are more likely to drink RTD coffee than hot coffee. That means that the RTD category is not just about entrepreneurs making the most of a niche: a strong RTD proposition is going to make increasing sense for any coffee company or FMGC company in the future.
The RTD coffee category has already found a sweet spot with busy consumers by offering a winning trio of energy, convenience and taste – so where could it go next?
