Bacardi: leadership moves
This month, Bacardi has announced a series of C-suite talent moves within global commercial and finance and the North America business.
Current Regional President for North America Pete Carr (pictured above) will take on the newly created role of Executive Vice President and Global Growth Officer. He will be responsible for commercial excellence and strategy, route-to-market models, digital commerce, and on-trade relationships for the family-owned spirits business.
Carr comes 'armed to spearhead continued commercial success' for Bacardi, with a lifetime of spirits experience and more than eight years at the helm of one of the company’s largest markets. Under his leadership, Bacardi introduced a new model for national spirits distribution in the U.S. and propelled investment in digital commerce in the region to power this growing channel for spirits sales.
Tony Latham, currently global Chief Financial Officer, will take over as Regional President of North America. In the last three years, Latham has played a critical role as CFO of Bacardi, steering the company through the recent global challenges, and moving with speed and agility to seize opportunities that have kept Bacardi at the forefront of what’s new and next. In his time at Bacardi, Latham has worked closely with the business in North America and is well versed with the commercial, organizational, and route-to-market aspects of the region, leaving him well-positioned to win in his new role.
Albert Vila Tarres succeeds Tony with a promotion to the role of Bacardi Limited Global Chief Financial Officer (CFO). His 12-year journey with Bacardi has taken him across the globe, having served as CFO for the regions of Latin America, Western and Eastern Europe, and, most recently, North America.
Latham will move to the Coral Gables, Florida, office as he takes over the North America business, while Pete and Albert will be based at the Bacardi global headquarters in Bermuda, pending authorization by the Bermuda Department of Immigration. All moves are effective at the start of the new fiscal year on April 1, 2023.
