Low2No Bev kicks off next week

By Rachel Arthur contact

- Last updated on GMT

Low2No Bev kicks off next week

Related tags: alcohol-free, non-alcoholic beer, non-alcoholic drinks, Uk, NABLAB

The only dedicated trade show for the low and no-alcohol drinks sector, Low2NoBev returns to Olympia London next week (September 26-28).

Following a successful launch in 2021, the Low2NoBev show will this year be co-located with The Big Hospitality Expo. 

From low-abv beers, ciders, wines & spirits to premium soft drinks, cordials and mixers, the show is the ‘must-attend’ event for anyone who sources and buys low and no-alcohol beverages across retail, hospitality, convenience and the on/off licensed trade. 

Exhibitors include Asahi UK, Athletic Brewing Company, Bax Botanics, Big Drop Brewing Co., Britvic and Lyre’s.

And a conference and workshop program will put the spotlight on key issues for the industry: such as how to drive low/no sales through special occasions; how to craft the perfect non-alcoholic cocktails; and the regulatory and policy challenges the category can expect to encounter in the coming months and years.

Run by BeverageDaily and FoodNavigator publisher William Reed, Low2NoBev will be held September 26-28 at Olympia London, alongside The Big Hospitality Expo and featuring Catering Equipment Expo.

To register for your free badge, visit: https://low2nobev-2022.reg.buzz/

The latest in low to no

The low and no alcohol sector is booming. According to IWSR forecasts, the no- and low-alcohol market is expected to grow by 8% (CAGR 2021-2025), compared to regular alcohol volume growth of just 0.7% in the same period.

2021 was undoubtedly a huge year for the category. The question now is what direction the category will take in 2022 and beyond​​​. New innovations are broadening the category: particularly with functional benefits​​​ helping products stand out above the rest for the health-conscious consumer. As more and more products hit the shelves, the potential of the category is widening.

At last year's show, experts warned that the sector lacks clarity​​​ - has this changed in 2022? Are price and visibility still the main challenges​​​ to growing sales? And could the drivers of the category more complex than health and wellness trends​​​?

Find out more this year at Low2NoBev 2022!

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