Monster's move into alcohol
Monster plans to launch its first flavored malt beverage RTD alcohol product at the end of the year: promising a drink that will ‘carve out its own unique space’ in the increasingly crowded sector. With the company’s pledging this is not just a one-off, what can we expect from future products?
Monster will start with ‘The Beast Unleashed’, a 6% ABV alcoholic beverage later this year. But the company has also filed for a raft of trademarks in the alcoholic beverage category, suggesting possible future directions.
“Our alcohol innovation pipeline is robust, with a number of additional innovative product lines currently under development,” said CEO Rodney Sacks.