All news articles for August 2022

Pic:getty/ElenVD

Thinking outside the bottle: Reimagining wine packaging

By Rachel Arthur

Rising costs, supply chain challenges and an increased focus on sustainability provide the perfect opportunity for the wine industry to rethink its packaging. So what alternatives are emerging to the traditional glass bottle?

The findings provide 'pause for thought about the contrast between unrestricted designs in alcohol packaging, and the plain packaging legal requirements for cigarettes'. Pic: getty/shablon

Study assesses influence of alcohol packaging on young people

By Rachel Arthur

With some young adults admitting they purchase alcohol solely on pack appeal, researchers from the University of Stirling in Scotland say further studies should consider the potential of stronger regulation of alcohol packaging.

Pic:getty/martinwahlborg

The emerging global hard seltzer market

By Emily Smith, Content and Editorial Analyst at FMCG Gurus

Awareness of hard seltzers still needs to be built for the category to succeed globally, says Emily Smith of FMCG Gurus in this guest article.

Pic:getty/olemedia

What is 'newsjacking', and how can drinks brands jump on it?

By Tom Harvey, co-founder, YesMore drinks marketing agency

Viral marketing is the holy grail of 'earned' media. Tom Harvey, co-founder, YesMore drinks marketing agency, takes a look at how drinks brands can make newsjacking work for them.

Tequila trends: cristalino, RTDs, and global expansion

What's next for tequila?

By Rachel Arthur

Tequila volumes are expected to grow at a CAGR of 7% between 2021 and 2026: far exceeding 2% growth in global spirits volumes. So how is this market going to evolve?