All news articles for July 2022

Pic:getty/jhorrocks

Our top 5 stories of June 2022

By Rachel Arthur

What’s piquing the attention of BeverageDaily readers? From the inside track on Coca-Cola’s US Costa coffee launch, to Bacardi’s take on this year’s summer spirit trends, here’s a round-up of our most-read articles from June.

Pic:getty/annabelbreakey

Pernod Ricard creates dedicated American whiskey unit

By Rachel Arthur

Eying up strong growth – and strong growth potential - of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit called ‘The American Whiskey Collective’ to manage marketing and production of its premium challenger brands.

Pic: getty/mariekepeche

Diageo acquires flavor matching tech company Vivanda

By Rachel Arthur

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

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