Non-alc drinks association launches in the UK & Europe
The Adult Non-Alcoholic Beverage Association (ANBA) is launching in the UK and Europe to help propel the growing sector.
The European body is being launched by the North American ANBA, which itself was created at the end of last year. Together, the drinks industry professionals want to unite the non-alcoholic adult drinks brands across the world.
Mark Livings, ANBA board chair, tells BeverageDaily that the category is only going to continue to grow: underpinned by fundamental health and wellness trends. “We believe that very significant growth in the category will continue – our relationship with alcohol is at the beginning of a generational shift and undeniably, most of us are consuming less, and less frequently.
“This means that as our category grows, it will create opportunities for new players to enter and capture market share.”
