Carlsberg puts bio-based fibre bottle into its largest-ever trial
Carlsberg Group is putting its new Fibre Bottle into a large-scale trial: with 8,000 bio-based and fully recyclable beer bottles being sampled across Western Europe.
The pilot – which is ‘vital to accelerating Carlsberg’s ambition of making the beer bottle a commercial reality’ – will cover Denmark, Sweden, Norway, Finland, the UK, Poland, Germany and France
Testing at scale will give Carlsberg the opportunity to gather feedback on people’s experiences of the product, which will inform the next generation of design. They company's ultimate aim is for the Fibre Bottle to achieve up to 80% less emissions than current single-use glass bottles.
