Coca-Cola and Brown-Forman to launch RTD Jack & Coke
The Coca-Cola Company and Brown-Forman will launch a Jack & Coke RTD canned cocktail later this year: ‘bringing together two classic American icons to deliver consumers a taste experience they love in a way this is consistent, convenient and portable’.
Jack & Coke will launch in Mexico in late 2022, to be followed by markets around the world. The global benchmark will be a 5% ABV drink but will vary on market; with zero sugar versions also available.
While Coca-Cola has been known for generations solely as a soft drink company, this launch represents its latest play in the fast-growing RTD alcohol category.
A partnership with Molson Coors saw it launch Topo Chico Hard Seltzer in 2021, with Molson Coors producing, distributing and marketing the drink. Earlier this year, it signed a brand authorization agreement with Constellation Brands to launch Fresca Mixed, a line of spirit based RTD cocktails, with a launch in the US this year.
