spiritsEUROPE: New president
spiritsEUROPE has elected Manu Giró as new President of the organisation, succeeding Christian Porta, Managing Director, Global Business Development at Pernod Ricard, who stood at the helm of the organisation for the past four years.
Following his election during this month’s General Assembly, he assumes the role of President for a term of two years. Based in Barcelona, Giró is the CEO of MG Destilerias, a family-owned distillery founded at the end of 19th century. MG owns a premium portfolio of different spirits brands and is present in more than 50 markets worldwide.
Giró will play a key role in helping to promote, protect and grow the European spirits sector in the EU and in third markets. He will also lead efforts in key areas for the industry environmental sustainability, consumer information, digital labelling, product innovation, and responsible drinking.