What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

Pic: Clean Co
Pic: Clean Co

Related tags Npd

From organic seltzer to cold brew coffee bags, we take a look at some of the new products hitting the shelves around the globe.

Captain Morgan ready-to-serve cocktails

captain morgan ready to share

Captain Morgan is launching Captain's Cocktails, a brand-new line of ready-to-serve cocktails that come in three ‘bold twists’ on classic flavors: Tropical Punch, Mai Tai and Long Island Iced Tea.

The Mai Tai, Tropical Punch and Long Island Iced Tea cocktails feature flavors that perfectly complement the summer vibe, and Captain's Cocktails perfectly bottle all those flavors using Captain Morgan rum as the decadent taste for enjoyment through any season,”​ says Diageo North America.

“Captain Morgan Mai Tai transports you to the beach with flavors of juicy orange, lime, and a hint of pineapple. To take a quick (flavor) trip to the tropics, Captain Morgan Tropical Punch perfectly mixes the truly delectable tastes of juicy citrus and tropical fruit into a cocktail that could use an umbrella in the glass. Rounding out the tasty trio, Captain Morgan Long Island Iced Tea mixes rum, vodka, triple sec and other flavors made ready to sip for an express version of the classic cocktail.”

Captain's Cocktails are available across the US and Canada. Captain Morgan Mai Tai and Tropical Punch are available in 1.75mL bottles with an ABV of 13%, and Captain Morgan Long Island Iced Tea is available in 1.75mL with an ABV of 17%. All three cocktails have a suggested retail price of $19.99 for 1.75mL, and the variants come in 2.5oz – 5 oz serving sizes.

New flavors of Michelob Ultra Organic Seltzer 

michelob ultra

After debuting in January, Michelob Ultra Organic Seltzer is adding two new flavors. 

As the newest addition to the Classic Collection, 4% ABV Black Cherry “is made with real fruit juice with only 90 calories and zero added sugars, making it the go-to drink not just for the summer, but for every season.” 

Meanwhile, Watermelon Strawberry is “the perfect summer drink for every event; as part of the Signature Collection, you can’t go wrong with this light and refreshingly classic combo that has only 80 calories, zero carbs and zero added sugar.” 

Non-alcoholic pink gin

CleanCo, a UK non-alcoholic spirits brand founded by entrepreneur Spencer Matthews, has launched Clean G Pink.

Pink gin has become a popular phenomenon in recent years. Thanks to its sweeter, fruitier taste and fun loving colour, it appeals to a different audience to the classic gin connoisseur.

clean co pink inset

Clean G Pink – with a lead note of strawberry, pink peppercorn kick and complementary combination of mixed red berries – can be served over ice with tonic, a wedge of lemon and fresh mint. It contains 13kcal per serving and is sugar-free and vegan.

CleanCo founder, Spencer Matthews said: “People have a real penchant for the sweeter taste of a pink gin, which is a joy to drink, as not only does it taste delicious, but it also looks great for social sipping.

“From regularly speaking to our loyal drinkers, we knew there was an appetite for a pink version of our best-selling classic, Clean G, and at CleanCo, we are always looking to give more people more choice when it comes to alcohol consumption. Which is why we delivered - devising the most satisfying non-alcoholic pink gin available on the market.

“Our pink gin alternative has the perfect look and taste for guilt-free drinking, without the hassle of a hangover. It won’t add inches to your waistline and is free from added sugar or sweeteners.”

Clean G Pink joins the original Clean G, Clean R and Clean T, alongside Clean G Rhubarb and Clean V Spiced Apple.

CleanCo’s new Clean G Pink Non-Alcoholic Spirit is available to purchase online with an introductory RRP of £16.

Cold brew coffee bags

presto

British coffee start-up Presto is rolling out its Cold Brew Coffee Bags.

The bags have been designed for ‘optimum cold brewing’, containing 25% more ground coffee per bag to speed up the brew time.

Single origin Arabica beans from Mogiana in Brazil are sustainably sourced, and have notes of chocolate and malt and a sweet cinnamon and biscuit finish.

“Cold Brew has made its way into the mainstream, with more and more British consumers buying into this particular segment of the coffee category, wanting to enjoy a cold caffeine fix,” said Presto founder James Hagerty.

“We experimented with a variety of combinations to work out what would deliver the perfect cold brew and I’m excited to bring these new Cold Brew Coffee Bags to the masses for the warmer month, representing another exciting progression for the brand.”

Presto’s Cold Brew Coffee Bags have an RRP of £9.99 for 30 bags.

Mad Tasty

mad tasty

US hemp-infused beverage brand Mad Tasty has launched a new flavor, Yuzu Citrus.

Yuzu Citrus features 'a mash up of grapefruit, lemon, and mandarin offering a tart, yet delicate essence that sparkles on the tongue with loads of refreshing flavors'.

Mad Tasty – created by OneRepublic lead singer Ryan Tedder, has also announced its first national retail partnership with Sprouts Farmers Market and the new flavor is launching exclusively in these stores. Sprouts Farmers Market is an advocate for plant-based products, including hemp and CBD, and has strived to expand its in-store offerings with select best-in-class brand partners who adhere to commitments on quality, sourcing, and safety.

Mad Tasty’s hemp-infused sparkling water contains 20mg of pure broad-spectrum hemp extract in each can with no added sugars or sweeteners.  The line is available in four flavors: Watermelon Kiwi, Grapefruit, mystery flavor Unicorn Tears, and the new flavor Yuzu Citrus. 

With the new Sprouts Farmers Market partnership, Mad Tasty also expands its footprint within Colorado and Texas and is now available in six new states including Florida, Oklahoma, New Mexico, Utah, New Jersey, and Virginia.

Crisp Apple kombucha

crisp apple

Brew Dr. has debuted a limited release, Crisp Apple kombucha, highlighting apple varieties grown in the Pacific Northwest.

“Snappy and bright, Crisp Apple is a light, fresh kombucha that is naturally sweet and subtly tart,” ​says the brand.

The team at Brew Dr. crafted this fruity kombucha by incorporating the unique flavors of Gala, Honeycrisp, Fuji and Red Delicious apples.

"Welcoming the spirit of the fall season, Crisp Apple finishes with soft notes of honey and green tea.”

Crisp Apple kombucha retails at $2.99.

Larrea blend

larrea blend

Verve Coffee Roasters has launched a new coffee to its lineup of seasonal blends: Larrea Blend.

“Larrea is a bush native to California and Mexico that thrives in desert conditions, which matches perfectly with the new blend's exceptional quality and rustic, earthly flavor profile,” ​says the brand. “With the blend's origins in Indonesia and Ethiopia, Verve was determined to blend two coffees grown over 7,000 kilometers apart successfully while showcasing their harmonious pairing.

With tasting notes of rosemary, Asian pear and lime, Larrea was created for the craft coffee lover who’s ready to brew a delicious cup of coffee wherever the adventure may take them.”

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