BlueTriton Brands: Jorge Mesquita
BlueTriton Brands – the former US and Canadian operations of Nestlé Waters - has named Jorge Mesquita as Chief Executive Officer.
The veteran Johnson & Johnson and Procter & Gamble executive joins as the new company as it embarks on growth and innovation initiatives as an independent business.
“Over the course of his long career in the consumer products industry, Jorge has developed an outstanding reputation as a strategic thinker and inspirational leader with a focus on operational excellence and a passion for re-energizing businesses and brands,” said Tony W. Lee, Managing Partner of One Rock Capital Partners, which earlier this year acquired the company in partnership with Metropoulos & Co. “We are thrilled to have the benefit of his experience and expertise as BlueTriton moves into its next exciting chapter.”
Prior to joining BlueTriton, Mesquita served as Executive Vice President and Worldwide Chairman of Johnson & Johnson’s consumer division, where he revamped the marketing, brand building and commercial strategies for brands including Johnson’s Baby, Neutrogena and Listerine. Prior to Johnson & Johnson. Mesquita spent nearly thirty years at The Procter & Gamble Company (“P&G”), where he led three separate divisions during his tenure.
As Group President, Global Fabric Care at P&G, Mr. Mesquita was responsible for overseeing the company’s largest business unit as well as the design and delivery of Tide and Ariel Pods, the biggest laundry innovation play in decades. Previously, as President, Global Home Care, he redefined the business with new brands including Swiffer and Febreze. Mesquita began his P&G career in Venezuela and later held posts in Mexico and Brazil before being tapped to lead Fabric & Home Care operations in Latin America and, later, in North America. He holds a bachelor’s degree in Chemical Engineering from the Florida Institute of Technology.
“The water category is primed for growth and innovation as more consumers seek healthy hydration alternatives to sugary drinks,” noted Mesquita. “With an exceptional portfolio of beloved brands, BlueTriton is well-positioned to capitalize on this tremendous market opportunity. I look forward to working with our outstanding management team and talented professionals throughout the company to raise the bar on innovation while continuing to lead the way in sustainable water management and being a good neighbor in the communities in which we operate.”