Constellation Brands acquires minority stake in adaptogen-infused Hop Wtr

By Rachel Arthur contact

- Last updated on GMT

Pic:getty/christopherhopefitch
Pic:getty/christopherhopefitch

Related tags: NABLAB, Constellation brands, Us

Constellation Brands has invested in California’s Hop Wtr, a non-alcoholic, calorie-free sparkling water infused with adaptogens and nootropics.

Based in Los Angeles, Hop Wtr was founded in 2020 by Nick Taranto and Jordan Bass, who set out to build a calorie-free beer-alternative: yet with a functional benefit to set it apart from competing sparkling waters and non-alcoholic beers.

The sparkling water is infused with a blend of Columbus and Centennial dry hops and notes of citrus as a nod to an IPA; along with a proprietary blend of adaptogens and nootropics, including L-theanine and ashwagandha.

Constellation Brands eyes up potential in both alcohol alternatives and functional beverages.

The non-alcoholic segment of total beverage alcohol has experienced rapid growth in recent years, with the segment growing 37% in 2020, ​according to Nielsen data. In addition, IWSR research has found that 58% of consumers are switching between non-alcoholic or low-alcoholic and full-strength drinks in the same occasion.

“The functional beverage category continues to show strong potential and is well-aligned with today’s growing consumer preferences for wellness and betterment,”​ said Jennifer Evans, vice president, Constellation Ventures.

“Nick and Jordan have taken a consumer-first approach in building a great product and brand, and through this investment we expect to learn more about what resonates with consumers in this fast-growing space.”

The investment was made through Constellation’s venture capital group, and Hop Wtr remains independently owned and will continue to manage, market, and produce its brand and products.

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