New name and new branding: Nestlé Waters North America becomes BlueTriton Brands
In Greek mythology, Triton is the god of the sea: and the new name was chosen ‘to reflect the Company’s role as a guardian of sustainable resources and a provider of fresh water… and signify the Company’s continued commitment as an independent business to sustainability and high-quality products and services.’
The new name will be accompanied by additional branding changes such as a new corporate logo, website and social channels: with branding focused around the color blue in line with the name.
Swiss giant Nestlé announced in February it was selling the Nestlé Waters North America business to One Rock Capital Partners and Metropoulos & Co for $4.3bn. The acquisition was completed last week.
The portfolio covers US and Canadian brands Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Pure Life and Splash: a portfolio with sales of CHF 3.4bn ($3.8bn) in 2019. It also includes US direct-to-consumer and office beverage delivery service ReadyRefresh.
Based in Stamford, Connecticut, the BlueTriton company has 27 bottled water facilities across North America (16 of these are Alliance for Water Stewardship certified). It employs around 7,000 people in the US and 230 in Canada.
Dean Metropoulos, of Metropoulos & Co, has become Chairman and Interim Chief Executive Officer of BlueTriton Brands. Over the last 40 years the family-owned investment company Metropoulos & Co has invested in brands such as Pabst Brewing Company and Hostess Brands.
“I am very excited to join with my One Rock partners and lead this company as we begin a new chapter together as BlueTriton, building on the rich heritage of our historic, iconic and beloved brands,” said Metropoulos.
“Our unique US and Canadian platforms provide us opportunities to touch every consumer, in all facets of their lives, and we look forward to strengthening our bonds with consumers and communities by leading with innovation and relevance.”
