More good news for the CBD industry. The European Commission has abandoned its plans to classify non-synthetic CBD a narcotic and resumed Novel Food applications for edible CBD products.
Decisions made during the early days of the pandemic to ease supply chain pressure likely will have unintended consequences for product development, retail shelf space negotiations, and marketing strategies long after the coronavirus vaccine is broadly...
As a long-time coffee lover, Golden Ratio founder Clark Nowlin was unwilling to forgo the beverage indefinitely even though its acidity caused him digestive discomfort and the “burnt and bitter taste didn’t jive” with his taste buds. When he discovered...
There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...
By Tom Harvey, co-founder, YesMore Drinks Marketing Agency
What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.
It’s clear that consumers are embracing ready-to-drink beverages. Demand for RTD alcoholic beverages has been rising over the past few years, led by hard seltzers’ skyrocketing popularity like White Claw and Truly. As consumers embrace RTD beverages’...
An Austrian startup selling health focused fruity water 'drops' is hoping to shake up the soft drinks industry with its sustainable and convenient solution.
Scotland’s whisky industry and biotechnology innovators are continuing to up their game to try and find new sustainable solutions from whisky co-products such as animal feed, while a new barley based vodka from Finland sees benefits for pig farmers as...
2020 has been an eventful year: but 2021 will also require skilful navigation. New leaders will be dealing with continued uncertainties; but also identifying new opportunities and driving innovation. Here’s some of the people looking to the new year as...
CP Kelco has launched GENU Pectin YM-FP-2100, a clean-label-friendly ingredient that provides a medium-to-high viscosity in the fruited drinking yogurt and with ease of pumpability at the fruit prep stage.
The clean label trend is evolving. Tomorrow’s consumers will not just seek out clean labels, but will want to buy from brands with a ‘clean conscience’, according to market insight firm Mintel.
The Singapore-based research team which discovered that plastic has a potentially lower environmental footprint than cotton and paper bags has confirmed that this discovery can also be applied to the plastic food packaging used by the majority of food...
Coca-Cola European Partners is investing in Lavit – a US company behind a compact countertop beverage system – as it seeks to reduce packaging waste and carbon footprints.
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
