All news articles for December 2020

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

Pic:getty/edalin

What 2021 holds for RTD alcoholic beverages

By Ryan Close, Founder & CEO, Bartesian

It’s clear that consumers are embracing ready-to-drink beverages. Demand for RTD alcoholic beverages has been rising over the past few years, led by hard seltzers’ skyrocketing popularity like White Claw and Truly. As consumers embrace RTD beverages’...

New appointments in the beverage industry: December 2020

People on the move: December

By Rachel Arthur

2020 has been an eventful year: but 2021 will also require skilful navigation. New leaders will be dealing with continued uncertainties; but also identifying new opportunities and driving innovation. Here’s some of the people looking to the new year as...

Pic:getty/fortyforks

Limited editions: What do they deliver for beverage brands?

By Danielle Jackson, strategic planner, Zeal Creative

The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...

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