AIPIA, the Active & Intelligent Packaging Industry Association has announced it is postponing its China Summit, due to be held in Shanghai in April, due to concerns about Novel Coronavirus (2019-nCoV) in China and many other regions.
By Dan Hooper, co-founder and director of client services, YesMore
'Dry January' creates a opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper, co-founder and director of client services at alcohol marketing agency YesMore, picks out four campaigns that rose above...
Coca-Cola New Zealand have announced a goal to reduce the amount of sugar in its beverages by 20% by 2025, including Sprite, Fanta, Powerade, Kiwi Blue water, Pump, Keri Juice as well as its Coca-Cola range.
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
Perrier has partnered with SoScience, which connects people from the worlds of Science, Innovation and Technology, to support three start-ups who have the potential to change the future of packaging.
American consumers are increasingly looking for products with a focus on simple, high-quality ingredients and sustainability. And a group of Italian companies believe their products are ready to meet these demands: with their drinks on show at the Winter...
Beverage companies such as Coca-Cola, Carlsberg, Diageo and Starbucks are among those affected as China seeks to stop the spread of the coronavirus outbreak. It is too early, however, to estimate the long-term impact of the virus.
Online purchasing makes up less than 1% of the US beer category – and therefore represents a ‘huge area of opportunity’, according to ZX Ventures, AB InBev’s global growth and innovation group.
Energy drink consumers show the same biased decision-making processes often seen in people addicted to alcohol, tobacco, drugs and chocolate, say researchers, but the amount they drink does not reduce through cognitive modification techniques.
