All news articles for February 2020

Bacardi goes ‘back to the bar’ in search of cocktail trends

By Beth Newhart

Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...

Eef de Ferrante, MD, AIPIA, (centre) at last year's Asia Summit. Photo: AIPIA

AIPIA cancels China Summit amid concerns over Coronavirus

By Jenny Eagle

AIPIA, the Active & Intelligent Packaging Industry Association has announced it is postponing its China Summit, due to be held in Shanghai in April, due to concerns about Novel Coronavirus (2019-nCoV) in China and many other regions.

Pic:getty/michaklootwijk

New Zealand wine exports up 8%

By Rachel Arthur

New Zealand wine exports rose 8% in 2019, with total export value reaching a record $1.86bn ($1.2bn USD), according to New Zealand Winegrowers.

Far from boring: BrewDog, Heineken, Miller64 & Seedlip find fun ways to engage with drinkers. Pic:gettypatcharinsaenlakon

The best Dry January campaigns of 2020

By Dan Hooper, co-founder and director of client services, YesMore

'Dry January' creates a opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper, co-founder and director of client services at alcohol marketing agency YesMore, picks out four campaigns that rose above...

Hard seltzer products made up 20% of all online beer sales through Drizly on Super Bowl Sunday. Pic: Getty/Davizro

Beer and seltzer dominate ads and consumption for Super Bowl LIV

By Beth Newhart

Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.

The Italian Way considers the US a ‘mature and conscious’ market for Italian beverage exports.

Italy eyes the US beverage market for health-conscious, eco customers

By Beth Newhart

American consumers are increasingly looking for products with a focus on simple, high-quality ingredients and sustainability. And a group of Italian companies believe their products are ready to meet these demands: with their drinks on show at the Winter...

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