Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.
Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.
A report reveals improved scores in water management practices from industry giants such as Mars Inc. and Unilever, but finds insufficient corporate action overall in an increasingly water-stressed world
AB InBev is launching Mike’s Hard Sparkling Water in the UK. “We’ve seen how quickly the alcoholic sparkling water market has grown in the US, and we believe now is the time to bring the trend to the UK,” says the brand.