Molson Coors to launch six cannabis beverage brands in Canada: starting with Flow Glow
Named Flow Glow, the drink will be a natural spring water with whole grape extract, organic blue agave and natural ingredients and flavors: containing 10mg of CBD. It will launch in two flavors: Goji+Grapefruit and Raspberry+Lemon.
Across the wider Truss portfolio, 80% of beverages - which will include CBD, THC or a mix of both - are described as being ‘low-to-mid level dose’.
Brett Vye, CEO, Truss Beverage CEO, says products will “offer new and existing cannabis consumers of legal age the opportunity to begin exploring the wonders of cannabis in a way that’s right for them personally.”
Cannabis beverages legal from today
Molson Coors Canada and Canadian cannabis producer HEXO (which produces medicinal cannabis through its Hydropothecary brand) launched their joint venture, Truss, in August 2018.
It pledged to be 'one of the first on the playing field' as the market for cannabis beverages opens up.
Cannabis edibles - including cannabis beverages - become legal in Canada today: although companies must give Health Canada notice of any new products, meaning the earliest cannabis beverages can hit shelves is December.
In Canada, all phytocannabinoids are regulated under the Cannabis Act.
CBD and THC in cannabis portfolio
Flow Glow is produced in a partnership between Flow Glow Beverages (the team behind Flow Alkaline Spring Water) and Truss Beverage Co. It will be the first in Truss' portfolio of six cannabis beverage brands, although Truss remains tight-lipped on what the other products will look like.
Vye says: "We know CBD products are in high demand in Canada, especially within the growing self-care space.
"The Truss product portfolio will include a range of products with CBD, THC or both.
"With more than 80% of the Truss portfolio of products being low-to-mid level dose, we'll offer safe, consistent and unique beverages for every adult consumer and a full range of occasions.
"Flow Glow CBD spring water is just one of the wonderful new products Truss will be bringing to market for Canadians to enjoy and explore."
One 330ml pack of Flow Glow (packaged in Tetra Pak cartons like the rest of Flow's portfolio) will contain 10mg of CBD and 0.3mg of THC. It will also feature a cannabis warning label (pictured).
Other cannabis beverages in Canada
Molson Coors estimates the cannabis beverage market in Canada could be worth between $1.5bn and $3bn.
Fluent Beverage Company, the joint venture between AB InBev and cannabis company Tilray, has also announced its plans to launch non-alcoholic CBD-infused beverages in Canada in December. It has not yet revealed, however, what this beverage or branding will look like.
It will also continue its research on THC beverages.
Constellation Brands, meanwhile, has invested in Canopy Growth Corp to develop and market cannabis-based beverages: although has not yet released any detail on potential launches.
