Early this year Monster Energy launched a new in-house brand designed for active lifestyles. Reign Total Body Fuel contains 300mg of caffeine and electrolytes, with no calories, sugar or artificial flavors. It's positioned as a fitness-focused energy drink that supports 'performance needs.' This month it rolls out the newest flavor, Orange Dreamsicle. It joins Sour Apple, Mang-O-Matic, Carnival Candy, Melon Mania, Lemon Hdz, Strawberry Sublime, Peach Fizz and Razzle Berry.