All news articles for October 2019

A luxury image can help entice people to try no/low ABV drinks.

How to build a powerful brand in the low and no alcohol category

By Rachel Arthur

The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....

Hoegaarden Soft Brew: 'We've seen success with existing beer drinkers at new occasions, such as lunch'. Pic: Anheuser-Busch

Hoegaarden rolls out non-alcoholic beer to the US

By Rachel Arthur

Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.

A growing population, competition for resources and environmental pressures are changing the Indian consumer. Pic: Getty/Arindam Ghosh

Familiar Western megatrends drive India's beverage industry

By Beth Newhart

India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.

Pic:getty/vaivirga

Trendspotting at BrauBeviale: Five key trends to look out for

By Rachel Arthur

From natural ingredients to flexible production, beverage brands are well-versed in the overarching trends across the industry. But how are these playing out in 2019? BrauBeviale will be the perfect place to see how beverage brands and manufacturers are...

Pic:getty/maratmusabirov

Guest podcast: Rabobank Liquid Assets

Hard seltzer storms the light beer fortress

By Rabobank

Hard seltzer brands like White Claw and Truly have stormed onto the scene: injecting growth, excitement, and more than a little anxiety into the struggling US beer industry. Can big brewers win marketshare from 'big seltzer' with their own brands?...

Natty Light Seltzer was launched in August; while Bud Light Seltzer will follow in early 2020. Pic:Anheuser-Busch.

Bud Light seltzer to lead AB InBev’s charge in the category

By Rachel Arthur

The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...

Aluminum cups for concessions launch in US sport stadiums

Aluminum cups for concessions launch in US sport stadiums

By Beth Newhart

International packaging company Ball Corporation is bringing its recyclable aluminum cups to the Pepsi Center in Denver this fall, as an alternative to single use paper and plastic used for beer and soft drinks.

Hi-Cone RingCycles multi-packaging. Photo: Hi-Cone

Hi-Cone launches RingCycles which has +50% PCR resin

By Jenny Eagle

Hi-Cone has launched RingCycles multi-packaging which has +50% post-consumer recycled resin (PCR), as part of its goal to eliminate 100% virgin plastic-based ring carriers from its portfolio by 2020.

Drink Tank: Beer, wine and spirit insights for the UK on-trade

Drink Tank: New event offers liquid insights for the UK on-trade

By Rachel Arthur

How do you spot a spirit with style? What are the biggest trends in beer? And how are low and no ABV products shaping the drinks market? A new event called Drink Tank will put the spotlight on the opportunities and challenges for drinks in the UK on-trade....

RayZyn lets grapes hang on the vine past the time they would typically be harvested for winemaking, and dries them to create a new 'superfood snack.' Pic: Getty Images/bmdesign

RayZyn draws on otherwise wasted wine grapes for a superfood snack

By Kristine Sherred

The growing snack company – a phoenix rising from the devastating California wildfires in 2017 – dries wine grapes (and sometimes coats them in chocolate) to create a fruit snack with more antioxidants than their traditional counterpart.