The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....
Consumer interest in the low and no alcohol category is growing: and this is illustrated by a rise in social media conversations which have risen by more than 80%, according to US consumer analytics company Social Standards.
Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.
Third quarter results for Molson Coors Brewing Company this week revealed major restructuring plans for its North American business. Relocations and job cuts will occur in order to ‘revitalize’ the company.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
With a rising scrutiny on the safety and quality of packaging, Bureau Veritas is encouraging packaging organisations to look at the latest requirements in the recently published BRCGS Packaging Standard.
India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.
Single-use foodservice packaging is increasingly being defined by the sustainability agenda, creating opportunities for innovative materials and formats that can match the performance of existing pack designs with a lower carbon footprint.
From natural ingredients to flexible production, beverage brands are well-versed in the overarching trends across the industry. But how are these playing out in 2019? BrauBeviale will be the perfect place to see how beverage brands and manufacturers are...
BrauBeviale will host a forum of insightful talks and roundtable discussions: putting the spotlight on some of the most topical areas for the beverage industry. Here’s a taster of some of the key sessions.