Coca-Cola is hosting a recycling challenge at the AIPIA (Active, Intelligent, Packaging Industry Association) Congress in Amsterdam in November asking attendees to pitch a smart design that can resolve drink’s packaging waste.
Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.
While there is something of a Gold Rush mentality driving parts of the CBD market right now, “there will be a lot of winners in this space, if brands can create a credible product and tell the appropriate story,” predicts one new player in the space.
By Doug Bania, Nevium Intellectual Property Consultants
Rock ‘n’ roll and craft brewing were born out of the same spirit of independence, making them ripe for the type of crossover you sometimes see between the music and alcohol industries. But behind every seemingly rebellious rock band is a brand that has...