All news articles for May 2019

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

Most of the kombucha available in Malaysia now is imported, particularly from Australia and America. Pic: Getty/boyarkinamarina

Reviving Malaysia’s kombucha tradition

By Richard Whitehead

It’s not often that people think of a small country in Southeast Asia as a trendsetter, but when it comes to kombucha, Malaysia saw the now-fashionable fermented tea rise to wild levels of popularity—and then wither away—years before the first hipster...

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