Drinkworks Home Bar expands beyond St. Louis

By Beth Newhart contact

- Last updated on GMT

The machines are currently available to preorder online and retail for $399.
The machines are currently available to preorder online and retail for $399.

Related tags: Cocktail, Beer, Cider, Research and development

A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.

The new appliance is designed to give consumers “bar-quality drinks at home,”​ because “Drinkworks is committed to making the entire drinking experience--from purchase, to creation, to enjoyment-- more extraordinary through innovation.”

The machines use Drinkworks proprietary pods to prepare cocktails, ciders, beers and other beverages. They are currently available to pre-order and retail for $399. The pods retail for $15.99 for a tube of four, and will be available as of May 20.

The Home Bar was first announced in November 2018, and reportedly sold out in the St. Louis pilot market within hours. Beyond Missouri and Florida, Drinkworks has plans to roll out to California in 2020.

The expansion also includes a new lineup of available cocktail pods--Rose Spritzer, Lemon Bubbly, Vodka Lemonade and Whiskey Cola. They join the Drinkworks portfolio of 24 existing drinks like the Cosmopolitan, Mojito and Moscow Mule.

Nathaniel Davis, CEO of Drinkworks, said “Our pilot launch in St. Louis was widely successful, confirming that consumers are excited about the product we brought to market.

“What’s more, the pilot gave us the opportunity to learn directly from early adopters who are actively using our technology and enjoying our cocktails. We’re using their feedback to shape future iterations of the drinkmaker and to develop new drink offerings.”

The technology is able to calculate the exact amounts of water and carbonation needed for each different drink. The pod menu includes classics for cocktails like a Daiquiri, Long Island Iced Tea, and Old Fashioned.

But for beers and ciders, Drinkworks has partnered with brands like Bass, Beck’s and Stella Artois to recreate their products with the Home Bar machine. It also has a ‘Paradise Collection’ for summer-themed drinks, with potential for other seasonal additions.

The appliance can make drinks in three sizes: 3.9oz, 6.5oz and 8.1oz. It carbonates water with non-refillable disposable CO2 cartridges, and can also pair with a mobile device for “system information, fun tips and more.”

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