All news articles for April 2019

What’s next for brand Coke? Coffee, energy and beyond

What’s next for brand Coke?

By Rachel Arthur

Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.

Breweries should follow the three pillars of sustainability: social, environmental and economic. Pic: Brewers Association

Sustainability spotlight

Going green: How can craft brewers improve sustainability?

By Beth Newhart

Craft brewers may talk the sustainability talk – but find it a lot harder to walk the sustainability walk. Tracking performance can help reveal effective ways to improve, say experts.

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