Riedel relaunches CoolBest fruit juices in SIG SIGNATURE PACK

22-Mar-2019 - Last updated on 22-Mar-2019 at 09:47 GMT

Riedel's CoolBest fruit juices. Photo: SIG.

Riedel has partnered with SIG to relaunch its CoolBest fruit juices in SIGNATURE PACK, an aseptic pack 100% linked to plant-based renewable materials.

The carton packs in 500ml, 1,000ml and 1,500ml are mainly composed of FSC certified paperboard made from wood, a renewable resource.

Environmental concerns

Riedel is the first juice manufacturer in the Netherlands to opt for the recently launched SIGNATURE PACK from SIG, responding to increasing environmental concerns.

“After working with Riedel to bring SIGNATURE PACK to the European juice market, it is great to see it on shelf for the first time,” said Martin Herrenbrueck, president/GM Europe, SIG.

"We have both been on a mission to offer consumers the best of premium quality and sustainability. Our commitment to environmentally friendly products and sustainable packaging will progress and we look forward to continuing our close cooperation with Riedel.”

The polymers used to laminate the paperboard have a link to 100% plant-based material via a mass balance system, which means the polymers used in the SIGNATURE PACK, have an equivalent amount of bio-based feedstock that goes back into the manufacturing the polymers.

The ‘mass balancing’ is certified through internationally recognised third-party according to ISCC PLUS standard.

Carbon footprint

The carbon footprint of SIGNATURE PACK Full Barrier is between 34% up to 60% lower (depending on format and country) than a standard SIG carton pack of the respective format, based on a life cycle assessment (CB-100733 of 01.03.2019) carried out by independent ifeu Institute in accordance with the relevant ISO standards (ISO 14040 and ISO 14044).

“We are committed to driving sustainability forward, from fruit cultivation to the production, filling and distribution of our products. Switching to this carton underlines our role in sustainability within the fruit juice industry,” added Sabine Blom, marketing manager, CoolBest, Riedel.

The SIGNATURE PACK is one of the latest innovations supporting SIG’s Way Beyond Good ambitions to offer customers the sustainable food packaging and to give back more to society and the environment.