Two Roots Brewing Co. expands cannabis drinks to California
Cannabiniers, a beverage, technology and brand management company, debuted Two Roots in July 2018 with ideas for cannabis-infused beer, tea and coffee products. The first launch was a line of non-alcoholic beer alternatives.
Two Roots brews the drinks as traditional craft beer and then strips out the alcohol before blending in the cannabis. The collection includes a Lager, a Stout, a New West IPA, a Blonde Ale and a Wheat.
The THC drinks are a low dose at just 2.5mg, designed not necessarily for a recreational high but more geared toward casual social occasions. According to the company, the THC is absorbed by the body within 5-7 minutes but dissipates within 90 minutes.
Timothy Walters, president and COO of Cannabiniers, said: "We've seen a tremendously positive response to Two Roots Brewing since its initial debut in Nevada. As more states legalize recreational cannabis, users will continue to seek new, more sociable ways to consume, and companies will increasingly look to adapt to this new wave of consumption.”
Kevin Love, VP of Market Activations for Cannabiniers, added: "One of the primary drivers to support expanding our brewery operations was due to insights gathered on the sell-through rates in the Nevada market. Our initial forecasted run rate to support the entire Nevada market was 2,000 bbls [beer barrels] a year. What we found was that we were hitting those annualized volumes in 10 stores alone.”
Launching in Nevada in July last year, Cannabiniers said the line would be the “world’s first line of CannaCrafted non-alcoholic THC and CBD infused craft beer,” calling their alcohol-stripping technology the first of its kind in the US.
This California expansion includes dispensaries in San Diego, Los Angeles and San Francisco, tapping into the state’s massive marijuana marketplace growth--it generated an estimated $2.5bn in sales in 2018.
