All news articles for January 2019

Can kombucha carve a place in the alcohol category? Yes, says AB InBev's Kombrewcha

Kombrewcha: ‘Consider us your not-so-guilty-pleasure’

Can kombucha carve out a place in the alcoholic beverage category?

By Rachel Arthur

Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...

Liquid Death water in a can. Photo: Liquid Death.

Liquid Death to ‘obliterate bottled water marketing clichés’

By Jenny Eagle

Four entrepreneurs have launched Liquid Death to ‘completely obliterate bottled water marketing clichés by taking the world’s healthiest beverage and making it just as funny as unhealthy brands across the energy drinks, soda, and beer sector’.

Nestlé opens new Bonjorno coffee factory in Egypt

Nestlé opens Bonjorno coffee factory in Egypt

By Rachel Arthur

Nestlé has inaugurated a new EGP 250m ($14m USD) coffee factory for its Bonjorno brand in Egypt: envisioning the facility as an export hub for coffee in the region.

 An uptick in ‘health and wellness’ launches usually coincides with the new year and resolution season. Pic: ©GettyImages/Rimma_Bondarenko

Wellness world: Six new functional drinks for 2019

By Beth Newhart

Capitalizing on the popularity of the ‘new year, new me’ mentality that comes around each January, these six beverage launches feature functional ingredients, adhere to specific diets and set out to be a fresh, healthy addition to 2019.

Young people are proving that they want to buy local and small, which is turning out to be one of the greatest opportunities in the specialty market.

Shopping small: 79% of Gen Z buys specialty foods

By Beth Newhart

Both younger generations - millennials and gen Z - are more interested in supporting local, small businesses than their gex X and baby boomer predecessors. The independent, specialty food and beverage market in the US is now worth $140bn and growing three...

pic:getty/igorshishov

Guest article

Three ways beverage manufacturers can prepare for the year ahead

By Laura Gurski, senior managing director and global lead of consumer goods and products, Accenture

Beverage manufacturers have long been at the leading edge of innovation, but we are seeing a tidal wave of smaller players, who were born digital, disrupt the market and turn ‘business as usual’ on its head.

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