All news articles for 2018

Pic:getty/isusek

Brewers Association defends proposed change to US craft brewer definition

‘Innovation is a hallmark of independent craft brewing in the US – yet innovation and tradition can, at times, be in conflict’

By Rachel Arthur

The Brewers Association could change its definition of a ‘craft’ brewer by the end of the month, removing or revising the ‘traditional’ part of its definition. It’s a move that has not been without controversy, particularly among smaller brewers. But...

Pic:getty/mustafahacalaki

Guest article

Customer data is the most important ingredient in drinks

By Jon Reay, Founder of Rewrite Digital

The liquid product is clearly fundamental to drinks firms but without the right exposure and consumer thirst for it sales soon dry up, writes Jon Reay of Rewrite Digital in this guest article.

Pic:getty/eddiehernandezphotography

Guest article

The evolution of the 'craft' of brewing

By Poonam Yadav, Allied Analytics LLP

The proficient homebrewing, craftbrewing and beer enthusiast community continue to drive beer's creative destiny, writes Poonam Yadav of Allied Analytics LLP in this guest article.

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