The company claims the brand is growing ahead of the sport segment average, at +2.3% growth YTD versus last year, and outperforms the wider soft drinks category.
Steven Hind, marketing director Lucozade Sport, Lucozade Ribena Suntory, said the flavour ‘appeals to new consumers and is a tempting alternative for existing fans’.
“Flavor extensions are great for driving sales for customers; our last flavor launch, Mango & Passion Fruit, was worth £3.2m ($4.2m) in wholesale alone in its first year of launch and almost doubled the brand’s penetration
“Lemon & Lime is a popular flavor across soft drinks, yet under-indexes within sports drinks.”
Lucozade Sport continues to invest in high-profile campaigns across the summer months to keep the brand top-of-mind with consumers, backed with a £6m brand investment.
It recently kicked off a campaign to honor UK boxer, Anthony Joshua, ahead of his world title fight against Wladimir Klitschko.
This was followed by the launch of an app, Made to Move, that encourages the nation to get more active.
Lucozade Sport’s Lemon & Lime flavor is available in cases of 12 x 500ml £1 PMP bottles at £5.99.