Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong
From Colgate's lasagne to Heinz's purple and green ketchup, Sweden's Museum of Failure opens next month with several food and drink products on display. We ask the exhibition curator and a market analyst how big companies can get it so wrong.
Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong The Museum of Failure The textbook flop: “What were they thinking?!” Got a great idea? Then get moving... Stretch don't jump Green, pink and purple ketchup The seeds of success Industry is getting smarter... Keep it simple… Industry lines up for advance bookings