C&C Group partners with San Miguel to expand Magners distribution

Thailand is one of the largest markets in Asia for the Magners brand.

Headquartered in Dublin, C&C Group’s key markets are Ireland, the UK and the US. It also exports to more than 40 other countries, with its export division focusing on the sale and distribution of products such as Magners, Gaymers, Blackthorn and Tennant’s to markets including continental Europe, Asia and Australia.  

Joris Brams, MD of C&C Group’s International Division, said the new partnership with San Miguel will boost brand exposure for Magners in Thailand, as well as strengthening sales and expanding distribution.

Carlos Berba, MD of San Miguel Brewing International, said the agreement was another milestone for its operations in the country. “The addition of Magners truly complements our portfolio that currently includes San Miguel Pale Pilsen, San Mig Light, San Miguel Cerveza Negra and Kirin Ichiban Shibori,” ​he said.