High pH water grew 57% in 2015
While not everyone is persuaded that there are any provable benefits to drinking alkaline water, it's the fastest growing segment of the bottled water category, growing at 57% in the fourth quarter of 2015, said Hal Kravitz, CEO of AquaHydrate (a purified water filtered via reverse osmosis and UV light that is ionized to raise its pH to >9 and infused with a proprietary blend of electrolytes).
The premium water category, which accounts for around 15% of dollar sales in the category, was up 23% over the same period, he added, whereas the overall category grew by around 9%.
Sports drinks were up 7.9% and flavored waters were up almost 6%.