2005-2015: Bottled water gains 12.4bn liters, CSDs lose 7.7bn liters
The above chart from Euromonitor highlights just how much volume the carbonated soft drinks category has lost over the past 10 years, although juice has also lost ground. So what are consumers drinking instead? Bottled water (easily the biggest winner), energy drinks, ready-to-drink coffee and tea, and sports drinks, said senior beverages analyst Howard Telford during the trendwatching panel debate.
