Chameleon: Cold brew coffee is "at least a $100m category"
By Elaine Watson
- Last updated on
Cold brew coffee is "at least a $100m category", claimed Chameleon co-founder Chris Campbell, who said retailers were still experimenting with where to put it in their stores: "People often ask, where do we belong? In the produce category like Bolthouse Farms, in the dairy case next to half and half, or in a functional beverage chiller? And our answer is always yes."