Claims and alkaline water: 'We're not claiming it's going to cure cancer'
By Elaine Watson
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Asked about how he marketed AquaHydrate without getting into legal hot water, Kravitz said: "We fully believe that a higher pH helps with digestion and muscle recovery but we don't make those claims on pack; people just tell us that it works. We're not claiming it's going to cure cancer, but it offsets all the acid we put in our bodies."