CEO Muhtar Kent's take on global markets
North America: The time is right?
As it released its FY14 results in February, Coca-Cola said the US market would help offset global challenges.
This quarter, Coca-Cola reports double digit growth in Gold Peak tea and smartwater, and says it gained value share across RTD beverages for the 20th consecutive quarter.
Kent said the North American market is showing results from its deeper market segmentation strategy.
“In North America, we are focused on generating revenue through a greater reliance on price realization, increased media investments, coupled with our segmented price pack strategies, [which] drove revenue growth in our sparkling portfolio through a strong 3% price mix and a 1% increase in transactions.
“Simply put, more consumers are enjoying our products more often, and are increasingly choosing smaller packages including our iconic contour bottle.”
