Hydrating news! BeverageDaily.com 2014 waters round-up
BeverageDaily.com editor, Ben Bouckley, took to the stage at Zenith International's Premium Waters conference in Dubai earlier this month, where he urged bottled water producers to excite as well as hydrate consumers.
Attendees also heard from waters connoisseur Michael Mascha.
Issuing similar advice, Mascha told delegates that premium water brands should instead push the sensory benefits of their products.
In the United Arab Emirates (UAE), the bottled water industry meanwhile faces the challenge of persuading consumers to swap soft drinks for water, said Abu Dhabi food and beverage giant, Agthia Group.
To complement our coverage of Zenith's Premium Waters, we've selected a handful of waters stories from the last year...
Danone Waters warns EU bottled water PEF rules could cost struggling SMEs
Dr Pepper hopes for Hispanic ‘home run’ with Mexican sparkling waters brand Penafiel
Nestle Waters seeks soda-style taste with unsweetened sparkling waters
