Is today a good belly day?
Finally we were impressed by GoodBelly's attempt to tap into the consumer craze for monitoring health & wellness related data - from sleep quality to calories consumed, and steps walked - via mobile apps and wearable devices.
Its 12-day-belly-reboot program encourages consumers to drink one glass of GoodBelly probiotic juice drink (or one GoodBelly shot) a day for 12 days and then use an app to track how their tummies feel along the way.
Get full details HERE.
Click HERE to see the highlights from day one of the BevNet Live! event in Santa Monica.