The name is Bai, not sell...
Another very engaging speaker was Ben Weiss, CEO of Bai Brands, which has generated explosive growth in multiple retail channels with its 'antioxidant infusion' low-calorie Bai5 beverages, which contain a blend of antioxidant-packed coffee fruit and white tea extracts, and are sweetened with stevia extract and erythritol (each bottle has 5 calories).
The New Jersey-based firm - which recently added a carbonated version of its flagship drink to its line-up (Bai Bubbles) - became part of Dr Pepper Snapple Group's distribution network last year and is stocked in leading retailers nationwide from Target and Safeway to Costco.
Launched in 2009, Bai Brands has grown extremely rapidly in the past three years, generating revenues of $5.2m in 2012; $17m in 2013, and a predicted $50m in 2014. In 2015, it's aiming for $100m (click HERE).
So is it attracting the attention of strategic buyers in the beverage space? And are bosses gearing up for an exit?
Said Weiss (pictured far left): "The name is Bai, not sell... I don't really pay much attention to it."
