CONFERENCE STRIVES TO 'DEFY CONVENTIONAL THINKING' ON WINE
Storytelling to connect with consumers: Packaging design focus
On the final day of Wine Vision, David Schuemann, owner and creative director at CF Napa Brand Design, told us about the potential a beautiful label has to impact a positive drinking experience and reinforce repeat purchase – as per this example, McGah Family Scarlett Cabernet Sauvignon Rutherford.