Awareness is not sales (it doesn’t matter how many facebook likes you have if your product is not selling)
One of the liveliest presentations of the day came from Lee Brody, chief marketing officer at Splash Beverage Group, who advised delegates to have fun, inject some personality into their products and marketing, and be able to describe what their brands stand for in “two words”.
Believing in yourself is one thing, he added, but don't fall in love with your own (bad) ideas, and remember that building a community on social media is important, but you've still got to prove you can build sales as well as 'likes' to impress buyers and investors.
He added: “Awareness is not sales. I don’t care how many facebook likes you have or how many people have clicked on your Instagram page if your product is no selling.”
