Moody’s Investor Service believes Coke is better placed than PepsiCo and Dr Pepper Snapple to ride out the US diet soda storm, due to its strong position in international markets where the category is growing.
INDUSTRY VOICES: LAURENT JARDIN, SIDEL MARKETING & BUSINESS DEVELOPMENT DIRECTOR, GREATER MIDDLE EAST & AFRICA
Laurent Jardin from Sidel talks trends ahead of an September 9 meeting with customers in Nigeria, and tells Ben Bouckley that Africa’s largest city Lagos is a beverage ‘trendsetter’.
SEE INSIDE MONSTER ENERGY'S INNOVATION LOCKER: THE BEVERAGEDAILY.COM TOP 5
Monster Energy CEO Rodney Sacks insists new launch Ultra Sunrise will not go head-to-head PepsiCo's Mountain Dew Kickstart, despite its lighter 'Orangina-type flavor'.