We thought we'd round off this gallery with an example of quirky packaging, given that the energy drink category, I believe, is nowhere near the end of the runway in terms of added value here, especially given the, err, energy of the energy proposition.
Anyway, Spain's missile energy drinks claims to fuse visual marketing with packaging innovation, since it looks like a missile and uses that word for its brand name.
"The results are outstanding. Research shows that 89% of consumers that see Missile feel curious and ask about it. This obviously helps to increase impulse buying and brand awareness," Missile claims, though we'd be curious to know what kind of research underpins the percentage claim.
"Missile Energy Drink is described as 'different', 'stylish' and 'fun', which makes people want to try it. Then it is all up to Missile’s amazing flavor, this is where Missile achieves repeat purchases and, consequently, brand loyalty," the brand adds.
No idea how it tastes or sells, but with packaging this fun, who cares?!