CEREAL MILK AND YUZU 'SUPERFRUIT' ALSO TIPPED FOR TOP
Cereal Milk…‘The Ben & Jerry’s of flavored milk’
A bit of an odd one here. There’s no doubt that milk infused with cereal flavors is tasty, but it seems a slightly contrived basis for a flavored milk sub-sector. But who am I to say?
Anyway, Cow-Wow Cereal Milk is one such successful brand (it won listings in Kroger last autumn) that promises the taste of cereal in a RTD milk – flavors include Fruity Trudy, Peanut Butter Bessie and Chocolate Chip Cathy.
Cow Wow founder Chris Pouy told our sister site FoodNavigator-USA.com last September that his ultimate aim was for the brand to be “the Ben & Jerry’s of flavored milk”.