Oatworks – David Peters
Peters is CEO of Wellness Works, and its Oatworks smoothie brand has attracted keen interest from big beverage players, where it delivers oat beta glucan using Biovelop’s PromOat ingredient to help reduce plasma cholesterol levels and the risk of heart disease.
A true gentleman, and a keen runner, Peters (when you meet him in person) is almost the walking embodiment of his healthy brand: “We wanted a genuinely good-for-you beverage, not just another sugary water, which is what most of the beverages in the US market are,” he told BeverageDaily.com.
“So many products masquerade as being healthy, then you check the ingredients in there, and there may be only one in there that’s good.”
http://www.beveragedaily.com/Markets/Big-beverage-interest-shows-we-re-onto-something-Oatworks-CEO