An inspiring story this one. Jim Phillips has designed a great-tasting cola fortified with Omega-3 for heart health, and was inspired to create the drink after being diagnosed with a life-threatening adrenal disorder.
A true entrepreneur, and a friendly guy – the nice thing about emergent companies is the personal investment and passion that can get somewhat lost on a large-scale corporate level – Jim is happy to take time out to discuss beverage trends.
He credits Omega-3s with saving his life through the protection it afforded his heart and cardiovascular system, which means that – although Phillips runs a brand, and a business – he is truly passionate about helping people, and driving a real change in US soda consumption habits by producing a healthy product.
“We want a product that, if you give it to a child – you won’t feel bad about it. There are also health benefits for the eyes and heart in middle-aged people, the same for the elderly,” he told BeverageDaily.com.