All news articles for December 12, 2013

What is the functional food magic number? Why, 0.84 of course…

What is the functional food magic number? Why, 0.84 of course…

By Diana Cowland

At what point are consumers prepared to purchase fortified or functional foods and drinks? That’d be 0.84 according to the fortified/functional (FF) curve. Say what?...Euromonitor International analyst Diana Cowland explains why traditional markets remain...