Imminent EU regulation will pile pressure on energy drinks

By Ben BOUCKLEY contact

- Last updated on GMT

The 2014 EU Food Information Regulation (FIR) will pile further pressure on energy drinks brands but will spark a wave of ‘healthier’ beverage launches in this space.

Mintel senior trends consultant, Richard Cope, predicts that in the coming year consumers will migrate from caffeine towards functional green vegetable drinks.

More to follow...

Related topics: Regulation & Safety

Related news