Dispatches from SITEVI 2013
Face the music and dance… with your smartphone
Italian labelling firm Rotas showed off iLabelMusic, interactive alcohol packaging which the company seeks to copyright.
Consumers can touch bottle labels with their smartphones to hear music that matches their drink.
“If the label is for a bottle of rum, you have Cuban music, with whisky you can have bagpipes, a tarantella for Limoncello liqueur, or a romantic waltz for a bottle of sparkling wine,” said Rotas.
Dancers at SITEVI holding phones demonstrated they could change the rhythm and intensity of the music by moving in harmony.